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Cold Calling and Marketing

Cold Call Script (Decision Maker – Owner / Office Manager)

Opening

“Hi [Name], this is Ryan with Blackhawk MSP. We work with small businesses locally to reduce IT downtime and improve cybersecurity. I know I caught you unexpectedly — do you have 30 seconds?”

(If yes — continue. If no — ask for better time.)

Positioning

“The reason I’m calling is we’ve been helping companies with 10–50 employees tighten their security and eliminate recurring IT headaches. A lot of businesses don’t realize they have hidden risks until something goes wrong.”

Qualifying Question

“Can I ask — are you currently using an internal IT person, outsourced IT provider, or more of a break-fix setup?”

(Let them respond.)

Value Statement

“What we typically find is businesses are either under-protected from a cybersecurity standpoint or overpaying for reactive support. We focus on proactive monitoring, security, and predictable monthly costs.”

Close for Appointment

“I’m not calling to replace anyone today — but would it make sense to schedule a 15-minute call to review your current setup and see if there are any blind spots?”

2️⃣ Voicemail Script (Short & Professional)

“Hi [Name], this is Ryan with Blackhawk MSP. We help small businesses reduce IT downtime and strengthen cybersecurity through proactive managed services. I’d love to connect briefly and see if we can add value to your current setup. You can reach me at [phone number]. I’ll also follow up with an email. Thanks.”

Keep it calm and confident.

3️⃣ LinkedIn Initial Message

Hi [Name],

I work with small businesses to improve cybersecurity and reduce IT disruptions through proactive managed services. I’m always looking to connect with local business leaders.

If you’re open to it, I’d enjoy connecting.

4️⃣ LinkedIn Follow-Up Message (After Connection)

Thanks for connecting, [Name].

Quick question — are you currently satisfied with your IT support and cybersecurity posture, or are there areas you wish were more proactive?

We offer complimentary risk reviews for local businesses and often uncover small issues before they become expensive problems.

5️⃣ Cold Email Script

Subject Line Options:

  • Quick IT Question

  • Cybersecurity Gap Check

  • Reducing IT Downtime for Small Businesses

  • Are You Confident in Your IT Security?

Email Body

Hi [Name],

I’m reaching out because we work with small businesses to reduce IT downtime and strengthen cybersecurity through proactive managed services.

Many companies we speak with believe they’re fully protected, but after a brief review, we often uncover overlooked risks — especially around backups, email security, and endpoint protection.

If you’re open to it, I’d be happy to schedule a short 15-minute call to see if there are any opportunities to improve your current setup.

Best regards,
Ryan
Blackhawk MSP

6️⃣ Follow-Up Email (If No Response After 5–7 Days)

Hi [Name],

Just wanted to follow up in case my previous message got buried.

We’re offering complimentary IT risk reviews for local businesses this month, focused on identifying hidden cybersecurity or downtime risks.

Would you be available for a quick call next week?

Best,
Ryan

Key Strategy Tips for You

  • Keep tone calm and consultative

  • Don’t sell — diagnose

  • Focus on risk reduction, not features

  • Book short calls, not full sales presentations

  • Always position as a second opinion

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